The chaotic Build-a-Bear's 'Pay Your Age' deal is coming back, but with new rules

This time there's a new twist that hopefully won't create safety concerns in malls around the U.S.

June 11, 2019 - 12:53 pm

ST. LOUIS (KFTK) - The second ever "Pay Your Age" promotion by Build-a-Bear workshop is hopefully not going to end with overwhelmed stores, disgruntled customers getting turned away and safety concers at malls around the U.S. 

Last year on July 12, the plush-toy sellers had to release a statement saying all U.S. Build-A-Bear stores "cannot accept additional Guests ... due to crowd and safety concerns." There were reports of families with young children waiting in line for up to seven hours to purchase a stuffed bear at a huge discount. The "Pay Your Age" sale was exactly as it sounds — if your child is 2, parents pay $2.

At the Saint Louis Galleria and West County Mall locations in the St. Louis area, some where waiting for hours in lines that stretched throughout the malls. 

But this time it won't be a free-for-all, instead you'll have to be among the lucky 200,000 guests in the U.S., U.K. or Canada holding a winning ticket. 

If interested, you'll need to register online by signing up for the Build-A-Bear Bonus Club rewards program between now and midnight on June 16. Those who get notifed they've received a winning tickets will be assigned a date range to visit their Build-A-Bear store: June 24-26 or June 26-28.

Here's what the promotion looked like last year in St. Louis and across the U.S.: 

© 2019 KMOX (Entercom). All rights reserved