ID 34691193 © Aldo Di Bari Murga |

Prank that pulled a big profit

The Annie Frey Show
November 29, 2018 - 3:43 pm

Payless Shoe Store threw a great prank that was good for business and publicity.

The retail shoe store bought an old Armani shop in Los Angeles and then flipped it into a high-end shoe heaven. Here's the kicker- they stocked all of the shelves with their discount shoes and sold them for as much as $600. 

They didn't keep the $3000 profit from customers that they made in two hours. Instead, they did a big reveal and told the shoppers that they purchased Payless Shoes and gave them their money back.

Marketing at it's finest. 

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