40% of beer-drinkers won't buy a Corona because of the outbreak

737 people in the US were surveyed and many seemed concerned about the beer.

The Annie Frey Show
February 28, 2020 - 1:25 pm
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5W Public Relations surveyed 737 beer-drinkers in the United States and close to 40 % of them said they would not buy a Corona because of the virus.

They went as far as to say they wouldn't buy one "under any circumstances."

This is bad timing for the product because they just launched a new Corona-branded hard seltzer.

Constellation spent $40 million to launch the seltzer and used the phrase "coming ashore soon."

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